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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. It is critical to get the technology right.

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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Ikea recently debut a line of chairs and desks designed specifically for gamers. Increased engagement leads to higher sales. Increase customer engagement. The post The impact of gamification on retail customer engagement appeared first on Inside Retail.

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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In the third week, the subject line is ‘Does my baby have colic?’, The post The right formula?

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Two reports reveal ways to drive discretionary spend in a cost-of-living crisis

Inside Retail

By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it. The collapse of impulse buying necessitates a shift in our approach to product development and consumer engagement,” said Wardlaw.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

Better still, such an approach can boost the bottom line: Zebra’s research shows that retailers using intelligent labour forecasting to optimise staffing to customer traffic can boost their sales margin by up to 2 per cent. Zebra’s Workcloud is split into three solutions, (each formerly branded Reflexis).

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