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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Personalisation also drives loyalty. It is critical to get the technology right.

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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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How pharmacies are tapping into personalisation tech

Inside Retail

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

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Why Bricks & Mortar Businesses Should Invest In Technology

Retail Focus

Enhances CX Technology can create in-store games and interactive information hubs that engage customers and encourage repeat store visits by making the CX (customer experience) fun. As a result, retailers can tailor offers to individuals to build brand loyalty through discounts on their birthdays or when they’re in the store.

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Traditional learning methods are failing: How new techniques can succeed

Inside Retail

Now retailers are turning to new digital techniques that boost retention – and their bottom lines. The result, he says, is poor knowledge retention, minimal insights, low engagement and wasted resources of time and money. Workers might be asked about the features of newly released products, for example.

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10 Different Techniques to Try to Increase High-End Retail Sales

Retail Focus

It’s one of the best ways to increase sales because it treats customers like individuals and tailors their experiences. Leverage Programs and Promotions Offer creative promotions to entice customers to buy. A recent example of this is Jimmy Choo’s Sailor Moon line. Personalization falls into this category.