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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Personalisation also drives loyalty.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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Creating customer experiences that drive ROI

Inside Retail

In line with this trend, Yotpo Email offers a pricing strategy based on the volume of emails sent rather than the database size. Orchestrate the perfect multichannel experience informed by your engagement data, triggering timely, personalised texts and emails (without extra work!) and clearly tracking revenue from each source.

Tailored 147
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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

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Inside Levi’s experiential retail flagship in the Philippines

Inside Retail

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging.

Tailored 130
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New & Lingwood launches its new concept, RE:NEW at 19 Saville Row

Retail Focus

New & Lingwood, the British brand known for its distinctive blend of classic and contemporary loungewear, relaxed tailoring and refined formalwear, announces the launch of its sustainability and circularity initiative, RE:NEW at 19 Savile Row. It’s also a space for experimentation, allowing us to learn in a playful and constructive way.

Concept 147
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Unlocking Retail Success: The Power of Proficiency, Productivity, and Profitability

Theatro

Increasing Productivity through Effective Communication: A highly engaged frontline is the linchpin for maximizing team productivity in the retail sector. Rather than letting valuable team members slip through the cracks or allocating excessive resources to new hires, success lies in building engagement within the current workforce.