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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. To combat this, chatbots could be programmed to be more factual and less human-like.

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Endeavour Group’s net profit drops despite top-line growth

Inside Retail

BWS performed strongly through the half, with engagement with the younger adult demographic benefiting from the launch of our new brand campaign and innovation in our stores,” he added. per cent to $351 million, impacted by higher finance costs and in line with previous guidance. However, net profit after tax slid 3.6

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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

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Adore Beauty records good growth, plans to launch skincare line

Inside Retail

The company is on track to launch its private label skincare line in the fourth quarter. Higher levels of customer engagement, conversions and user retention followed by the scaling of native iOS and Android apps contributed 5.6 The post Adore Beauty records good growth, plans to launch skincare line appeared first on Inside Retail.

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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. Southeast Asia has one of the world’s highest rates of social media engagement, with 90 per cent internet users having signed up with platforms such as Facebook, Instagram, TikTok, WhatsApp, Line, and Zalo. A refresher.

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Why maintaining your security system is better for your bottom line

Inside Retail

It’s important to engage with preventative maintenance, and it’s also important to action the recommendations of these quarterly visits to maintain a healthy system.”. The post Why maintaining your security system is better for your bottom line appeared first on Inside Retail.

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