Navigating the fine line between AI, personalisation and engagement
Inside Retail
DECEMBER 14, 2023
The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. To combat this, chatbots could be programmed to be more factual and less human-like.
Let's personalize your content