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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Increased engagement leads to higher sales. Gaming can help marketers: Collect valuable customer data.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

This creates stronger emotional connections with a brand and makes customers more likely to return. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. This often frustrated customers, who struggled to ask a question in a way the bot could understand and answer.

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Adore Beauty records good growth, plans to launch skincare line

Inside Retail

Returning customers delivered 71 per cent of the revenue ordering at least three times per year. The company is on track to launch its private label skincare line in the fourth quarter. Higher levels of customer engagement, conversions and user retention followed by the scaling of native iOS and Android apps contributed 5.6

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Unilever-owned fine food ingredient brand, Oswald, cooks up enhanced omnichannel engagement partnering with MoEngage

Retail Times

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage, the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

The customer is always right After six years executing its ‘customer-first plan’ under King’s leadership, Myer has managed to turn around its reputation with consumers and bolster its bottom line for shareholders – even if only marginally.