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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Increased engagement leads to higher sales. Gaming can help marketers: Collect valuable customer data.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

This creates stronger emotional connections with a brand and makes customers more likely to return. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. This often frustrated customers, who struggled to ask a question in a way the bot could understand and answer.

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Core strategies retailers can use to help convert browsers into customers

Inside Retail

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130
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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.

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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

The customer is always right After six years executing its ‘customer-first plan’ under King’s leadership, Myer has managed to turn around its reputation with consumers and bolster its bottom line for shareholders – even if only marginally.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!