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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. To combat this, chatbots could be programmed to be more factual and less human-like.

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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

Strategy 130
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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

Line 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. Swift’s brand promise has always centred on quality products.

Marketing 290
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What the metaverse means for retail and consumer goods

Inside Retail

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Each strategy unlocks specific use cases, as an effective way for retailers to identify where the metaverse can have an impact. . Games & Engagement. Front Line Worker Empowerment. Consumer metaverse. Enterprise.

Consumer 263
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Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

On a daily basis, coffee shops around the world are filled with people tapping away at their laptops, working on individual tasks, or engaged in meetings or conversations of various sizes. There are four core reasons why a coffee shop typology can benefit the future ways-of-working strategy in your company.