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Can brand values really benefit your bottom line?

Inside Retail

So can a considered and concerted effort to embed and live your values actually deliver value to you, your people, your customers and your bottom line? Yes, even on the bottom line. The post Can brand values really benefit your bottom line? appeared first on Inside Retail Australia.

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Shein inks deal to design, distribute Forever 21 apparel line

Inside Retail

Online fashion retailer Shein has signed a strategic agreement with brand development platform Authentic Brands Group to design, manufacture and distribute a line of Forever 21 products. The line is said to leverage Shein’s on-demand production model, which helps reduce inventory waste.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

With tag lines like #DeathToPlastic, a cheeky nod to the recyclability of its aluminum packaging versus traditional water beverages plastic components, Liquid Death’s tongue-in-cheek marketing and edgy visuals appeal strongly to its millennial and Gen Z consumer base.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. Savvy brands know BFCM isn’t the finish line – it is one important step along the way to building smarter long-term digital relationships with customers.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. It’s vital for the right hand to know what the left hand is doing to ensure a cohesive and effective customer engagement strategy.

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Over the finish line: Red Run opens at Liverpool ONE

Retail Focus

Rob Deacon, Asset Management Director at Grosvenor, commented : “Supporting independents and local businesses has always been a huge part of our strategy at Liverpool ONE and Red Run is yet another trail-blazing local brand built from the fabric of Liverpool.

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The strategy behind Chemist Warehouse’s online marketplace launch

Inside Retail

We’ve had that problem for many years, and our original thinking behind the marketplace was to allow some of the brands we sell to range their entire product line online, which they can’t do in-store.”. The post The strategy behind Chemist Warehouse’s online marketplace launch appeared first on Inside Retail.

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