article thumbnail

“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

Balance 262
article thumbnail

From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. This means the brand will have a retail presence at the Grand Slam Oval and a custom AO co-branded line of apparel.

Balance 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

Balance 130
article thumbnail

Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. To combat this, chatbots could be programmed to be more factual and less human-like.

article thumbnail

Thankyou co-founder Daniel Flynn on balancing ‘work-life tension’

Inside Retail

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

Balance 130
article thumbnail

Premier Retail sets record guidance as Covid strategies pay off

Inside Retail

In Victoria, 228 stores were closed on May 27 in line with Victorian government-mandated restrictions, with 49 in regional Victoria reopening on June 4, and the balance in the Melbourne metropolitan area trading again from today. . Currently, most of the group’s stores have resumed trading across most markets. .

Strategy 246
article thumbnail

Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. You can run in whatever brand of shoes you like, but if you throw your ASICS, New Balance or Brooks in the big recycling cage, we’ll fit you in a pair of new Nike running shoes at cost. You draw the line and we’ll cross it. Tonight we race.

Strategy 130