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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. Frame your marketing strategies in terms of financial metrics they understand and care about. Here are strategies for success: 1. To build a strong working relationship with your CFO, speak their language.

Balance 130
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Personalisation also drives loyalty.

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Modern Financing Strategies For Retail Businesses

RetailMinded

In such a volatile environment, having a robust financing strategy is crucial for the growth and sustainability of your business. This blog post unveils modern financing strategies tailored for retail enterprises to not only endure but thrive in competitive markets. Debt consolidation can be achieved through various means.

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“I joke that I was (and still am) winging it”: Meshki’s Damien Park-Neilson

Inside Retail

A big win was playing matchmaker with orders and carriers, creating a multi-carrier strategy that’s as smart as it is flexible, ensuring every parcel finds its quickest or most efficient route home. ROSARS is a deep rabbit hole but in essence, it’s the compass that guides our shipping and returns strategy.

Strategy 249
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Generative AI is supercharging retail, what does this mean for consumers?

Inside Retail

So as more and more retailers integrate the benefits of AI into their growth strategy, what will be next for this transformative technology? Category management – for example, range and assortment planning, pricing strategies – is a typical use case where AI can augment human decision-making. And how will it shape the way we shop?

Consumer 266
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

But there is a fine line between success and failure. Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. The post Planning to sell online in the US?

Planning 290
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Can we combat the Lonely Paradox with our high streets?

Inside Retail

But in a silver lining of Covid restrictions, we turned back to our neighbourhoods, with a desire for fresh air, fewer crowds and supporting local businesses. It aims to reduce loneliness through a mixture of good public space design and tailored, consultative social programs. And we’ve stayed.

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