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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Personalisation also drives loyalty.

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Tumi creative director Victor Sanz on the brand’s push into women’s fashion

Inside Retail

This contemporary line of handbags is designed to cater to the needs of the modern woman, seamlessly blending style and functionality to accompany her on all her journeys. He added that he wanted to create an approachable product with a sophisticated design language -– the soft structure with beautiful, tailored elements.

Fashion 130
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The Pollen Estate welcomes Dobrik & Lawton to 31 Savile Row

Retail Focus

The Pollen Estate have announced Dobrik & Lawton’s arrival to the famous home of bespoke tailoring and menswear, Savile Row. Having opened on April 12th, the young fashion-forward tailoring house is the first residency featured in the recently launched concept space run by men’s stylist and writer, Tom Stubbs.

Tailored 162
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Can we combat the Lonely Paradox with our high streets?

Inside Retail

But in a silver lining of Covid restrictions, we turned back to our neighbourhoods, with a desire for fresh air, fewer crowds and supporting local businesses. It aims to reduce loneliness through a mixture of good public space design and tailored, consultative social programs. And we’ve stayed.

Tailored 130
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“I joke that I was (and still am) winging it”: Meshki’s Damien Park-Neilson

Inside Retail

It’s about flipping the script on logistics and fulfilment, from a line item cost to a customer delight opportunity. We juggle different carriers and services, tailoring them to market needs while keeping an eagle eye on the end-to-end customer journey – from click to doorstep, and even back if needed.

Strategy 249
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

But there is a fine line between success and failure. Data is key to understanding customers and tailoring your cross-border offering to optimise customer satisfaction and optimise return costs, she explains. Selling online in the US can be lucrative, as many Australian retailers and brands are discovering.

Planning 290
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Generative AI is supercharging retail, what does this mean for consumers?

Inside Retail

Retailers need to work between a delicate line of striking the right balance between personalisation and respecting individual privacy. We’re crafting a new retail landscape that tailors itself to individual preferences, empowers customers with expert knowledge and offers a harmonious blend of online and in-store shopping options.

Consumer 266