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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Personalisation also drives loyalty.

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Tumi creative director Victor Sanz on the brand’s push into women’s fashion

Inside Retail

This contemporary line of handbags is designed to cater to the needs of the modern woman, seamlessly blending style and functionality to accompany her on all her journeys. He added that he wanted to create an approachable product with a sophisticated design language -– the soft structure with beautiful, tailored elements.

Fashion 130
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Can we combat the Lonely Paradox with our high streets?

Inside Retail

Mary Portas speaks to a similar trend in the UK, “where these large clone high streets dominated, research showed that people became less engaged with community life” “They had fewer conversations and social interactions and for some bizarre reason were even less likely to vote.”. And we’ve stayed.

Tailored 130
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

But there is a fine line between success and failure. Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience.

Planning 290
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Do big-box retailers need to reinvent themselves to attract Gen Z?

Inside Retail

The curated line of products includes items made using at least one material or process that is better for humans, animals, or the environment. According to a report by IBM, gen Z consumers want value tailored to them, and they want to be able to co-create an experience that is uniquely theirs. An example is jeweller Tiffany & Co.

Tailored 182
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How to Encourage Top Performance From Your Employees

Retail Focus

Fostering a supportive culture will leave your employees more engaged and motivated at work, which is the ultimate aim for any manager or decision-maker. Maintaining Open Communication: Transparency and Regular Feedback Keeping the lines of communication open is crucial for boosting your employees’ performance.

Strategy 130
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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

What should follow is a golden era of customer engagement. The paradox for retailers is that amongst their customer data there is doubtless clear evidence that customers are positively engaged with each of these elements, and it’s quite likely that the majority of customers are.