article thumbnail

Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Personalisation also drives loyalty.

article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Tumi creative director Victor Sanz on the brand’s push into women’s fashion

Inside Retail

He added that he wanted to create an approachable product with a sophisticated design language -– the soft structure with beautiful, tailored elements. We wanted to be a bit playful and bring fun and joy to this design with handcrafted tailored elements, pleating, coordinating hardware and a knotted shoulder strap,” he added.

Fashion 130
article thumbnail

The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Just as students might seek custom paper writers to tailor content specifically to their academic needs, retailers must similarly customize their marketing strategies to meet the unique demands and preferences of the student market. Platforms like Instagram, TikTok, and Twitter are where students spend a significant portion of their time.

Strategy 130
article thumbnail

Can we combat the Lonely Paradox with our high streets?

Inside Retail

Mary Portas speaks to a similar trend in the UK, “where these large clone high streets dominated, research showed that people became less engaged with community life” “They had fewer conversations and social interactions and for some bizarre reason were even less likely to vote.”.

Tailored 130
article thumbnail

Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. Returns data can unlock valuable insights into the customer’s buying behaviour as well as your product market fit.

Planning 290
article thumbnail

Do big-box retailers need to reinvent themselves to attract Gen Z?

Inside Retail

According to a report by IBM, gen Z consumers want value tailored to them, and they want to be able to co-create an experience that is uniquely theirs. That could be as simple as recognising where your customer lives and tailoring accordingly or through personalised purchase offers such as discounts based on previous purchases.

Tailored 182