Balance Engagement Tailored Target Market 
Inside Retail
OCTOBER 24, 2023
The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.
Design Middleeast
FEBRUARY 26, 2024
In Dubai, where the audience leans towards maximalism, the challenge was to balance popular preferences with SHI’s essence. Our approach is a delicate balance that intertwines traditional recommendations with the dynamic influence of the digital age. Responding to Feedback: Social media is a two-way conversation.
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Greater Group
AUGUST 27, 2019
Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. HOW TO CAPTURE THE MILLENNIAL MARKET? Case Study: New Balance (Tokyo). CONSISTENT BRANDING.
Greater Group
JUNE 9, 2023
Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. These make sure the light is balanced all over the store. Retail Displays. Shelving and Storage.
Greater Group
JUNE 9, 2023
Armed with this knowledge, businesses will be better able to create a “personalised” retail store layout design that is more effective in meeting the needs of the target customer. Suggestions for tailoring the store layout to appeal to these groups include: Grouping related products and highlighting promos for Savings shoppers.
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