Balance Curate Engagement Tailored 
Inside Retail
APRIL 14, 2024
From a sunset cruise aboard luxurious Tumi-branded yachts to an exclusive VIP dinner featuring a curated menu inspired by Mun Ka Young’s life journey, the “Discovering Asra” event was a celebration of style, sophistication, and cultural diversity. Tumi is known to play at the cross-section of innovation, function and style.
Retail Focus
DECEMBER 12, 2023
These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.
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Inside Retail
JULY 4, 2021
The curated line of products includes items made using at least one material or process that is better for humans, animals, or the environment. According to a report by IBM, gen Z consumers want value tailored to them, and they want to be able to co-create an experience that is uniquely theirs. An example is jeweller Tiffany & Co.
Inside Retail
DECEMBER 20, 2023
New Balance, Sydney New Balance’s new concept store in Bondi Junction, Sydney, is at the forefront of the brand’s expansion strategy in Australia. It seeks to minimise overstocking and clutter, prioritising open spaces and thoughtfully curated product displays. This is in service of creating a calmer shopping experience.
Inside Retail
JUNE 28, 2021
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. In an era when opaque data-use policies have jeopardised customer trust, retailers are increasingly cognisant of balancing AI-powered personalisation with privacy.
Inside Retail
MARCH 7, 2023
She believes that brands, retailers and marketers can help consumers overcome digital fatigue by focusing on amplifying the tangible and inspiring returning consumers through engaging experiences that are beyond transactional. These consumers are determined to live more intentionally and in the moment.
Inside Retail
SEPTEMBER 1, 2022
On the same note, it’s important to strike the right balance so you’re not spread too thin. We were conscious of the need to tailor each and every engagement with media, giving journalists time to try our range and connect with the brand ahead of launch, ensuring their appraisals were based on their experiences of the products.
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