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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.

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Sephora China launches ‘Store of the Future’ retail concept in Shanghai 

Inside Retail

“Apart from incorporating beauty tech, Sephora’s Store of the Future in Shanghai is part of our ongoing commitment to deepen our engagement with the beauty community in China.”

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Space NK Unveils Largest Store in Portfolio with Upgraded Westfield London Location

Retail Focus

Covering 2,500 square feet of trading space, the new store will serve as a beauty shopping destination, tailored to customers’ needs and staffed by a team of Space NK experts. “We Additionally, it features theater spaces for customer engagement. We are delighted to open our biggest store yet at Westfield London.

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How brands can capitalise on Pinterest’s push to make everything shoppable

Inside Retail

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.

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Hospitality Suites and Corporate Entertainment at Sporting Venues

Retail Focus

Tailored to Perfection One of the hallmarks of hospitality suites at sporting venues, such as Arsenal football hospitality , is the level of customization and attention to detail. These spaces are meticulously designed to cater to the specific needs and preferences of each client, ensuring a truly personalized and exceptional experience.

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DFS and Douyin join forces to transform luxury retail in China

Inside Retail

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. But now, the ‘phygital’ shopping model is becoming the new normal.

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Selfridges says, I do

Retail Focus

Newly engaged couples are struggling to find wedding venues, booked up far in advance.? A newly acquired wedding licence will allow ceremonies to be hosted in the grade II listed building on Oxford Street for a limited time this year, with three curated micro-wedding packages available.

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