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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.

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DFS and Douyin join forces to transform luxury retail in China

Inside Retail

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. But now, the ‘phygital’ shopping model is becoming the new normal.

Curate 130
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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

Art 264
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

Artistic 147
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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The expansive three-storey showroom, covering an area of 46,806 square feet and showcasing a curated selection of over 1500 pre-owned motorbikes, is a testament to iMotorbikes’ rise since its humble beginnings in 2017. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 per cent to reach US$34.87

Marketing 130
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From personalisation to gamification, here are six ways to drive loyalty

Inside Retail

That’s where innovative and engaging shopper interactions come in. To build a loyal customer base, there are some tried and tested membership engagement approaches that can keep your shoppers coming back and waiting for your next move. These are ways to inform, curate, share, build, inspire or even play. Let’s dive in.

Curate 130
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

We measure NPS, better known as net promoter score, which talks to the stickiness of loyalty and engagement,” she added. Vicinity Centres aims to curate a range of premium brands across men’s and women’s fashion, accessories, homewares and more, providing shoppers with access to the latest trends and timeless classics.

Marketing 130