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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.

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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The expansive three-storey showroom, covering an area of 46,806 square feet and showcasing a curated selection of over 1500 pre-owned motorbikes, is a testament to iMotorbikes’ rise since its humble beginnings in 2017. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 per cent to reach US$34.87

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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

Marketing 130
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Sephora China launches ‘Store of the Future’ retail concept in Shanghai 

Inside Retail

“Sephora will continue to introduce new and differentiated products to the market while showcasing new trends,” said Maggie Chan, MD of Sephora Greater China. Sephora currently has some 3000 points of sales across 36 markets.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

Klaviyo – an intelligent marketing automation platform – has a reimagined CDP suitable for businesses of all sizes that can effectively integrate more than 300 tools to empower smarter decision-making by a brand’s marketing team. At that point, it can be difficult to access, analyse, and use effectively,” he concludes.

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DFS and Douyin join forces to transform luxury retail in China

Inside Retail

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. But now, the ‘phygital’ shopping model is becoming the new normal.

Curate 130
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Hospitality Suites and Corporate Entertainment at Sporting Venues

Retail Focus

Tailored to Perfection One of the hallmarks of hospitality suites at sporting venues, such as Arsenal football hospitality , is the level of customization and attention to detail. This, in turn, can translate into enhanced brand loyalty, increased client retention, and a stronger competitive edge in the market.

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