Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

Marketing 130

Marketing Fashion Tailored Shopping 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

SEPTEMBER 4, 2022

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. The app has 5 million users in Australia.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

NOVEMBER 8, 2023

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Eighty per cent of e-commerce brands already use email marketing as a primary retention channel to build long-lasting customer relationships.

Tailored 147

Tailored Engagement Marketing Line 147

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Challenges in Understanding One of the main challenges marketers face is the heterogeneity within the student demographic. Secondly, personalization is key.

Consumer 130

Consumer Social Media Tailored Strategy 130

Retail Focus

JANUARY 30, 2024

It is particularly crucial for venues in hospitality and leisure, such as hotels, resorts, restaurants, bars, cinemas, museums, and theme parks, along with a multitude of other industries that benefit from dynamic and engaging physical spaces. This makes the show an invaluable experience for all attendees, irrespective of their industry.

Display 147

Display Space Visual Merchandising Tailored 147

Inside Retail

JUNE 11, 2023

“Sephora will continue to introduce new and differentiated products to the market while showcasing new trends,” said Maggie Chan, MD of Sephora Greater China. Sephora currently has some 3000 points of sales across 36 markets.

Concept 246

Concept Tailored Gifts Curate 246

Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands prioritise the customer experience in their digital transformation efforts.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

MARCH 12, 2024

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

Social Media 130

Social Media Tailored Pattern Fashion 130

Retail Focus

APRIL 11, 2024

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. According to research done by McKinsey, personalized learning experiences can lead to around a 60% increase in employee productivity and engagement. Let’s dive in.

Tailored 130

Tailored Engagement Promotion Marketing 130

Inside Retail

FEBRUARY 6, 2023

The business is also seeing strong sales figures in markets like Taiwan, SIngapore and Hong Kong, which have proven to be quite resilient throughout the pandemic. “We Asia Pacific is a huge market for us, and we aim to bring the best of our tradition and heritage to customers in this region,” he added.

Marketing 130

Marketing Tailored Gifts Expansion 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

Strategy 246

Strategy Marketing Planning Engagement 246

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic was able to effectively translate the Cancer Council’s scientific research and advice into a sun-safe shopping guide that engages consumers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

MARCH 24, 2024

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. The company is set to unveil a series of product enhancements tailored to match its industry-leading capabilities in the US.

Tailored 130

Tailored Social Media Consumer Strategy 130

Inside Retail

OCTOBER 18, 2023

The collaboration aims to capitalise on the respective strengths of both companies and expand their reach in the marine clothing market. Smallwoods Yachtwear, established in 1981 in Fort Lauderdale, specialises in functional uniforms tailored for the yachting industry. We take immense pride in representing them in our region.”

Apparel 130

Apparel Tailored Expansion Engagement 130

RetailMinded

OCTOBER 20, 2023

Customers who regularly engage in upsell opportunities tend to remain loyal, making them valuable assets to your business. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

Marketing 52

Marketing Consumer Tailored Strategy 52

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. There are plenty of things you need to get right, from choosing the right channels to creating engaging content in order for your efforts to bring your business a satisfactory ROI.

Marketing 98

Marketing Social Media Tailored Engagement 98

Retail Focus

APRIL 12, 2024

Tailored to Perfection One of the hallmarks of hospitality suites at sporting venues, such as Arsenal football hospitality , is the level of customization and attention to detail. This, in turn, can translate into enhanced brand loyalty, increased client retention, and a stronger competitive edge in the market.

Tailored 130

Tailored Engagement Space Color 130

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.

Strategy 64

Strategy Marketing Social Media Advertising 64

Inside Retail

MARCH 25, 2024

Such tools also have a vital role in helping store staff capture useful information or data about customers that can be keyed in by an associate while engaging with a customer beside a product display, for example – rather than in a less comfortable environment at a checkout counter post-purchase.

Strategy 243

Strategy Tailored Shopping Consumer 243

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

Marketing 52

Marketing Social Media Engagement Target Market 52

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

JULY 29, 2021

Australian mattress retailer Koala has selected South Korea as its second international market, launching into the region this week. Koala’s global insights in all three of its markets has found consumers are facing similar challenges all around the world when it comes to looking for products. The all new Koala’.

Tailored 246

Tailored Marketing Consumer Engagement 246

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

MARCH 10, 2024

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. This includes our presence in Chongqing Jiangbei Airport, with over 30 luxury brands.

Curate 130

Curate Engagement Shopping Planning 130

Snap Retail

APRIL 13, 2021

Younger generations are spending huge amounts of time online, which means digital marketing is essential to most businesses these days. You need to reach them on the right platforms with the right messages to engage and appeal to them. But just establishing an online presence isn’t necessarily enough to connect with younger audiences.

Engagement 52

Engagement Social Media Promotion Marketing 52

Inside Retail

AUGUST 22, 2023

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging.

Tailored 130

Tailored Strategy Consumer Shopping 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JUNE 19, 2023

They actively engage with residents, support local causes, sponsor events, and often collaborate with neighbouring businesses creating a network of support that fuels community development. By forming partnerships, local traders can leverage their collective strengths, share resources, and engage in joint marketing efforts.

Tailored 147

Tailored Engagement Shopping Layout 147

Inside Retail

JANUARY 12, 2023

TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. This enables tailoring of messaging and content specifically for certain audiences. Consumers are ahead of brands.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147

Consumer Engagement Shopping Pattern 147