RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130

Strategy Social Media Consumer Engagement 130

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

Strategy 64

Strategy Marketing Social Media Advertising 64

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. We will continue to support data marketing that adapts to various B2C markets.”. Retailers, we’ve got the best content tailored just for you.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Challenges in Understanding One of the main challenges marketers face is the heterogeneity within the student demographic. Secondly, personalization is key.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

Strategy 246

Strategy Marketing Planning Engagement 246

RetailMinded

SEPTEMBER 19, 2023

This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

NOVEMBER 8, 2023

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Eighty per cent of e-commerce brands already use email marketing as a primary retention channel to build long-lasting customer relationships.

Tailored 147

Tailored Engagement Marketing Line 147

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MARCH 12, 2024

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

Social Media 130

Social Media Tailored Pattern Fashion 130

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

MARCH 25, 2024

A roadmap for delivering customer experience Coinciding with the launch of the new POS hardware suite this week, Shopify has released a report 5 Tactics to Level Up Your In-store Experience – a roadmap for retailers wanting to enhance their customer experience strategy. Make it special for shoppers by focusing on personalisation and service.

Strategy 243

Strategy Tailored Shopping Consumer 243

Inside Retail

MARCH 24, 2024

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. The company is set to unveil a series of product enhancements tailored to match its industry-leading capabilities in the US.

Tailored 130

Tailored Social Media Consumer Strategy 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

OCTOBER 20, 2023

As an eCommerce agency , one strategy that we always recommend to our clients is upselling. Customers who regularly engage in upsell opportunities tend to remain loyal, making them valuable assets to your business. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones.

Marketing 52

Marketing Consumer Tailored Strategy 52

Inside Retail

AUGUST 22, 2023

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging.

Tailored 130

Tailored Strategy Consumer Shopping 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. There are plenty of things you need to get right, from choosing the right channels to creating engaging content in order for your efforts to bring your business a satisfactory ROI.

Marketing 98

Marketing Social Media Tailored Engagement 98

Inside Retail

JULY 29, 2021

Australian mattress retailer Koala has selected South Korea as its second international market, launching into the region this week. So, South Korea was our next step,” Bradley Firth, Koala VP of global brand strategy and creative, told Inside Retail. South Korea] is a sophisticated, affluent and very globally-aware market, like Japan.

Tailored 246

Tailored Marketing Consumer Engagement 246

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

SEPTEMBER 25, 2023

Rajesh Grover, group vice president of digital and omnichannel, believes the common point across all industries these days is the rapid digital transformation and adoption of omnichannel strategies to meet customers at various touch points. “My High performance teams need to feel motivated, and recognition plays a critical part.

Tailored 130

Tailored Strategy Engagement Accessories 130

Inside Retail

MARCH 3, 2024

According to Future Market Insights, the returnable packaging market worldwide is set to grow from US$129.7 Adopting this approach not only reduces environmental impact but also frees up staff time away from processing waste packaging and towards more customer engagement. Sustainability is also a significant consideration.

Tailored 130

Tailored Gifts Customer Engagement Strategy 130

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies.

Marketing 52

Marketing Social Media Engagement Target Market 52

RetailMinded

JANUARY 8, 2024

Stick around as we unpack this strategy! But here’s the kicker: we take that special-sauce strategy and lay it down in retail land. It’s about tracking their journey from window shopper to raving fan—every visit, purchase, and interaction fueling a tailored experience. Sounds exciting?

Management 59

Management Strategy Shopping Engagement 59

Inside Retail

SEPTEMBER 13, 2023

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging.

Tailored 260

Tailored Fashion Space Strategy 260

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Retail Focus

AUGUST 8, 2023

Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Outsourcing digital marketing and Search Engine Optimization (SEO) tasks to specialized agencies can boost your brand’s visibility, attract more website traffic, and ultimately drive sales.

Social Media 130

Social Media Customer Retention Management Engagement 130

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

MARCH 10, 2024

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. This includes our presence in Chongqing Jiangbei Airport, with over 30 luxury brands.

Curate 130

Curate Engagement Shopping Planning 130