Curate Engagement Social Media Tailored 
RetailMinded
SEPTEMBER 30, 2023
Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
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Inside Retail
AUGUST 10, 2023
With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.
Retail Focus
JUNE 16, 2023
This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.
Inside Retail
JUNE 15, 2023
But if you’ve spent any time on LinkedIn, you’ll know it’s something anyone can develop with well-crafted posts and engagement. We found that Gen Z values a dynamic, interactive, work-in-progress style of personal brand, rather than one that feels overly curated and fake. Pressmaster/Shutterstock 3. Read the original article.
Retail Focus
DECEMBER 12, 2023
These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.
Inside Retail
AUGUST 3, 2023
At Burger King, incorporating current trends; creating engaging content; creating a sense of urgency through product exclusivity; and leveraging on influencers, are the four main strategies of any successful marketing campaign,” she noted. “The million likes to date,” she stated.
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