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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130
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Inside Levi’s experiential retail flagship in the Philippines

Inside Retail

It recently opened its most expansive store in Southeast Asia in SM North Edsa in Manila, where customers can tailor Levi’s items to mirror their unique style and personality. These digital enhancements enrich the physical shopping environment, making it more dynamic and engaging. One example of this is climate relevance.

Tailored 130
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

“It’s really important for me that the work we do and the brand and marketing functions support the overall business strategy. We measure NPS, better known as net promoter score, which talks to the stickiness of loyalty and engagement,” she added. As a touch point, we measure brands and energy.

Marketing 130
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DFS and Douyin join forces to transform luxury retail in China

Inside Retail

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. But now, the ‘phygital’ shopping model is becoming the new normal.

Curate 130
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The antidote to retail homogeneity: an opportunity for local retail legends

Inside Retail

Shoppers prefer a tailored, personalised retail experience. But not enough retailers are building their shopping experiences and creating unique engagements for customers. By leveraging their understanding of local tastes, preferences, and needs, they can curate offerings that resonate deeply with their customer base.

Shopping 147
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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.

Fashion 130