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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. This creates stronger emotional connections with a brand and makes customers more likely to return.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands prioritise the customer experience in their digital transformation efforts.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

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How merging data analytics and retail management can drive business value

Inside Retail

You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. “A lot of retailers don’t necessarily fully optimise these aspects of their business.

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The Benefits Of IT Risk Consulting For Retail Businesses 

RetailMinded

By aligning IT strategies with business goals and improving operational efficiency, IT risk consultants empower retail businesses to minimize disruptions, enhance customer engagement, and drive innovation securely. The fallout can range from financial losses to significant damage to brand reputation and customer trust.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

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