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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. This often frustrated customers, who struggled to ask a question in a way the bot could understand and answer. To combat this, chatbots could be programmed to be more factual and less human-like.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. The post Retail’s returns challenge: How to balance customer demands and overheads appeared first on Inside Retail.

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Majority of Australian brands struggle with connecting customer data

Inside Retail

According to a survey by Twilio, 51 per cent of brands admitted they struggle, while 46 per cent said they are having difficulty turning data into customer insights. The company noted that 49 per cent of customers said they would trust a brand more if it disclosed how it uses customer data in AI-powered interactions.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. The post Retail’s returns challenge: How to balance customer demands and overheads appeared first on Inside Retail.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. The customer’s sense of exclusivity is enhanced by this level of personalisation, and they feel valued.

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How Middle Eastern retailer Sun & Sand Sports aims to succeed in Singapore

Inside Retail

We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted. He said there are plans to collaborate with local sports brands or athletes in the future too.

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Koko Black, Godiva Australia on driving sales in a cost of living crisis

Inside Retail

Koo added that greater brand awareness, as well as more intent from customers to make purchases when entering the stores – is helping to drive growth. “By By expanding to interstate stores and strengthening our digital presence, we’ve enhanced our reach and amplified customer engagement,” she said.

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