Remove Balance Remove Customer Engagement Remove Engagement Remove Promotion
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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. This is especially true with women’s apparel, for example. “We’ve

Balance 234
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

An obvious example would be a customer who previously bought intimate products or medical supplies, and might be uncomfortable with a human or bot “remembering” this and referring to it directly in a chat or indirectly through product recommendations and promotions. It is critical to get the technology right.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Pope suggested retailers can try to reduce returns – and thus their costs – by ensuring listings online are as detailed as possible and promoting customer reviews. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said. This is especially true with women’s apparel, for example. “We’ve

Balance 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. The customer’s sense of exclusivity is enhanced by this level of personalisation, and they feel valued.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 265
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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

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How merging data analytics and retail management can drive business value

Inside Retail

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.