Inside Retail

DECEMBER 14, 2023

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will.

Engagement 130

Engagement Line Pattern Balance 130

Retail Focus

APRIL 4, 2024

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. The customer’s sense of exclusivity is enhanced by this level of personalisation, and they feel valued.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My He strives to strike a balance that resonates with both the brand’s heritage and the local market preferences.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

AUGUST 23, 2022

We’ve [been] building for the future by enhancing our digital customer engagement platforms, and introducing new retail formats, such as the Cellar by Dan Murphy’s, and Dan Murphy’s new neighbourhood stores,” said Endeavour Group chief executive Steve Donohue. “I Inside Dan Murphy’s The Cellar store at Lane Cove. per cent.

Planning 130

Planning Pattern Customer Engagement Balance 130

Jahabow

JULY 14, 2023

Creating and executing a robust visual merchandising strategy is about striking a balance between your products and how their showcasing; If you aren’t including display cases throughout your store, you are missing out. Display cases allow you to arrange your products aesthetically pleasingly while keeping everything safe and secure.

Visual Merchandising 52

Visual Merchandising Merchandising Display Flow 52

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130