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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

By leveraging advanced forecasting to increase front-line engagement, Zebra Workcloud can boost output and satisfy customers. Zebra Workcloud Scheduling allows companies to schedule smarter by aligning customer traffic patterns and employee availability preferences, skills and certifications, thus optimising customer service execution.

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

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Norm Architects balances "richness and restraint" in refresh of Alsterhaus' menswear department

Dezeen

"A department store is a visually busy place and we realized early in the process that the design needed to be pared down and clear conceptually - ruling out strong patterns and ornamentation," said Sofie Thorning, associate partner at Norm Architects. "We Photography is by Jonas Bjerre-Poulsen of Norm Architects.

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Infographic Design – 7 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. 1 – Create impact to engage. 4 – Surprise your audience . 5 – Improve your customer experience. 6 – Let design tell your story.

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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

The range strikes a fearless balance between the underground grunge scene and world-class couture. The design process leading up to the 2023 Resort range and post-runway show engagement was vastly different, proving Daniel Avakian is steadfastly changing the system. Fashion weeks’ future. Traditional fashion weeks are evolving.

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