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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

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Fitness App Agrees to Pay $56 Million to Settle Class Action Alleging Dark Pattern Practices

Hunton Andrews Kurth

More specifically, users alleged that Noom engaged in an unlawful auto-renewal subscription business model by luring customers in with the opportunity to “try” its programs, then imposing significant barriers to the cancellation process ( e.

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Understanding Generative AI for Retail

Theatro

Simply put, it enables machines to engage with humans in a more intuitive manner, adept at handling casual conversations and answering basic queries. How Generative AI Operates Generative AI employs neural networks to identify patterns in training data, using learned patterns to generate diverse content.

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Infographic Design – 7 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. 1 – Create impact to engage. 4 – Surprise your audience . 5 – Improve your customer experience. 6 – Let design tell your story.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

By leveraging advanced forecasting to increase front-line engagement, Zebra Workcloud can boost output and satisfy customers. Zebra Workcloud Scheduling allows companies to schedule smarter by aligning customer traffic patterns and employee availability preferences, skills and certifications, thus optimising customer service execution.

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