How New Balance is stepping into sneaker resale with Reconsidered launch
Inside Retail
FEBRUARY 8, 2024
Earlier this month, American footwear brand New Balance announced the launch of its new resale program, Reconsidered. An ββββin-store trade-in program is being piloted at eight New Balance retail locations before scaling into more US stores later this year. New Balance is just the latest fashion brand to hop onto the resale trend.
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