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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Listen to the full podcast with Sophia Pope online here, including more insights into consumer behaviour surrounding sustainability and returns – and how it is “super important” for retailers to get their tech stack right to optimise customer engagement, yet minimise overheads.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Listen to the full podcast with Sophia Pope online here, including more insights into consumer behaviour surrounding sustainability and returns – and how it is “super important” for retailers to get their tech stack right to optimise customer engagement, yet minimise overheads.

Balance 130
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Majority of Australian brands struggle with connecting customer data

Inside Retail

According to a survey by Twilio, 51 per cent of brands admitted they struggle, while 46 per cent said they are having difficulty turning data into customer insights. The company noted that 49 per cent of customers said they would trust a brand more if it disclosed how it uses customer data in AI-powered interactions.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In this quest for the perfect balance between tradition and innovation, the premium and luxury sector represents a compelling case study that mirrors the challenges and potential transformations facing industries across the globe. The brand leverages these channels for product launches, brand campaigns, and customer engagement.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. It’s vital for the right hand to know what the left hand is doing to ensure a cohesive and effective customer engagement strategy.

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Koko Black, Godiva Australia on driving sales in a cost of living crisis

Inside Retail

Koo added that greater brand awareness, as well as more intent from customers to make purchases when entering the stores – is helping to drive growth. “By By expanding to interstate stores and strengthening our digital presence, we’ve enhanced our reach and amplified customer engagement,” she said.

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The Benefits Of IT Risk Consulting For Retail Businesses 

RetailMinded

By aligning IT strategies with business goals and improving operational efficiency, IT risk consultants empower retail businesses to minimize disruptions, enhance customer engagement, and drive innovation securely. The fallout can range from financial losses to significant damage to brand reputation and customer trust.