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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In this quest for the perfect balance between tradition and innovation, the premium and luxury sector represents a compelling case study that mirrors the challenges and potential transformations facing industries across the globe. Luxury brands prioritise the customer experience in their digital transformation efforts.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. This creates stronger emotional connections with a brand and makes customers more likely to return.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers. He strives to strike a balance that resonates with both the brand’s heritage and the local market preferences.

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How merging data analytics and retail management can drive business value

Inside Retail

Partnering with Officeworks, Scalene has been helping the company differentiate the range and proposition best suited to stores’ locations and customer catchment, right down to managing the macro space to balance the share of space in each store.

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The Benefits Of IT Risk Consulting For Retail Businesses 

RetailMinded

By aligning IT strategies with business goals and improving operational efficiency, IT risk consultants empower retail businesses to minimize disruptions, enhance customer engagement, and drive innovation securely. The fallout can range from financial losses to significant damage to brand reputation and customer trust.

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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

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The Art and Business of Christmas Windows in Retail

Retail Focus

In this way, Christmas windows become not only aesthetic showcases but powerful influencers in the consumer decision-making process, contributing to increased sales and customer engagement during the holiday season. In New York, Saks Fifth Avenue , Nordstrom , Bergdorf Goodman and Bloomingdales go big on Christmas.

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