Inside Retail

APRIL 19, 2024

I understand what our customer wants to see, and I create concepts before they become saturated. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. If others are doing it, it’s already outdated.

Social Media 246

Social Media Strategy Engagement Tailored 246

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

FEBRUARY 26, 2024

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. That balance of aspiration, accessibility and down-to-earth, conversational approach to fashion is something we’re equally passionate about at Nordstrom.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Retail Focus

DECEMBER 12, 2023

As retailers incorporate local traditions and customs, they become essential in community engagement, adding a personal touch and fostering inclusivity and community spirit. The traditional concept of Christmas windows will be redefined by the integration of Augmented Reality (AR) and Virtual Reality (VR).

Art 264

Art Display Light Curate 264