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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

According to Setia, the curation of products for The Terminal was informed by the company’s decade-long understanding of the region, as well as data-driven insights from its data solutions service, Trender, to tailor offerings to regional preferences and demands.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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What are hyper-local store concepts and can they really save bricks-and-mortar retail?

Barber Design

In the news this week, we read that data-driven hyper-local store concepts are now being touted as the new saviour of bricks-and-mortar retail – but what do we mean by hyper-local? Could Nike’s tailored, local customer-focused approach really help solve some of the challenges facing the high street? And does it really work?

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality.

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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.

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