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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

I understand what our customer wants to see, and I create concepts before they become saturated. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. If others are doing it, it’s already outdated.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

Achint Setia, Zalora’’s chief revenue and marketing officer, told Inside Retail that it was all about creating a seamless customer journey. This approach guarantees that our assortment not only meets but anticipates customer expectations, resonating with their pre-travel and holiday shopping aspirations,” he added.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. This data optimizes store layouts, product placements, and customer experiences.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. And as more businesses embraced the concept, it morphed into a whole new beast. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

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What are hyper-local store concepts and can they really save bricks-and-mortar retail?

Barber Design

In the news this week, we read that data-driven hyper-local store concepts are now being touted as the new saviour of bricks-and-mortar retail – but what do we mean by hyper-local? It is also safe to say that in some markets big global brands are approached with cynicism, so a more localised approach can be a good strategy.

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