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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Retailers, we’ve got the best content tailored just for you. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color. Check it out here.

Strategy 230
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers? Personalisation is a key to engagement.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!