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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. This creates stronger emotional connections with a brand and makes customers more likely to return.

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The Benefits Of IT Risk Consulting For Retail Businesses 

RetailMinded

Key Takeaways: IT risk consulting strengthens a retail business’s cybersecurity posture by evaluating vulnerabilities, setting up advanced security protocols, and creating incident response strategies. The fallout can range from financial losses to significant damage to brand reputation and customer trust.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers. This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

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How merging data analytics and retail management can drive business value

Inside Retail

Partnering with Officeworks, Scalene has been helping the company differentiate the range and proposition best suited to stores’ locations and customer catchment, right down to managing the macro space to balance the share of space in each store.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. It’s important to evolve your product and still stay on brand, which can take some time to learn how to balance. Having a solid brand story is very important.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. That balance of aspiration, accessibility and down-to-earth, conversational approach to fashion is something we’re equally passionate about at Nordstrom.