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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I understand what our customer wants to see, and I create concepts before they become saturated. What’s the secret to your success? I really really love it.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In this quest for the perfect balance between tradition and innovation, the premium and luxury sector represents a compelling case study that mirrors the challenges and potential transformations facing industries across the globe. Luxury brands prioritise the customer experience in their digital transformation efforts.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

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Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Furthermore, a growing emphasis on environmental and social responsibility is expected to shape the design of Christmas window displays.

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