Retail Focus

APRIL 4, 2024

In this quest for the perfect balance between tradition and innovation, the premium and luxury sector represents a compelling case study that mirrors the challenges and potential transformations facing industries across the globe. Luxury brands prioritise the customer experience in their digital transformation efforts.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My He strives to strike a balance that resonates with both the brand’s heritage and the local market preferences.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

JUNE 5, 2023

Heritage matters According to Baker, ever since SSS was founded in 1979, the company has championed a strong culture of sports and active living across the Middle East with its portfolio of brands, which include some of the world’s most known and loved sports and lifestyle brands, such as Puma, Converse and New Balance.

Expansion 130

Expansion Engagement Social Media Consumer 130

Creative Displays Now

MARCH 4, 2024

Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Focus

DECEMBER 12, 2023

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

Art 264

Art Display Light Curate 264

Parcel Pending

MAY 3, 2023

Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023. 2 Mobile-first cohorts like Zoomers (Gen Z) are a key group influencing consumer trends as they relate to the direction of social commerce and the omnichannel retail equation.

Social Media 52

Social Media Consumer Shopping Marketing 52