Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

JUNE 5, 2023

Consumers in Singapore are extremely conscious about what they purchase. We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted.

Expansion 130

Expansion Engagement Social Media Consumer 130

Retail Focus

DECEMBER 12, 2023

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.

Art 264

Art Display Light Curate 264

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. 2 Mobile-first cohorts like Zoomers (Gen Z) are a key group influencing consumer trends as they relate to the direction of social commerce and the omnichannel retail equation.

Social Media 52

Social Media Consumer Shopping Marketing 52

Creative Displays Now

MARCH 4, 2024

Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

FEBRUARY 9, 2022

A retail business is far more than a store front, a website, and a social media post or marketing email – although often these elements are all the end customer perceives. As demographer Simon Kuestenmacher observed in an ABC interview, the changes in consumer buying behaviour during the pandemic have been significant.

Engagement 130

Engagement Beauty and Health Social Media Flow 130