Balance Consumer Customer Engagement Engagement 
Inside Retail
JUNE 1, 2023
Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.
Inside Retail
DECEMBER 14, 2023
A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. This creates stronger emotional connections with a brand and makes customers more likely to return. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.
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Inside Retail
APRIL 10, 2024
Twilio’s research showed that 86 per cent of businesses claim they provide ‘good’ or ‘excellent’ customer engagement but only 54 per cent of consumers agree. Transparency is not optional – it’s a critical component of building and maintaining customer trust and loyalty,” Adeniji said.
Inside Retail
JUNE 1, 2023
Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.
Retail Focus
APRIL 4, 2024
In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.
Retail Focus
DECEMBER 12, 2023
Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.
Inside Retail
JUNE 5, 2023
Consumers in Singapore are extremely conscious about what they purchase. We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted.
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