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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Personalisation also drives loyalty.

Insiders

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. Returns data can unlock valuable insights into the customer’s buying behaviour as well as your product market fit.

Planning 290
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Can we combat the Lonely Paradox with our high streets?

Inside Retail

Mary Portas speaks to a similar trend in the UK, “where these large clone high streets dominated, research showed that people became less engaged with community life” “They had fewer conversations and social interactions and for some bizarre reason were even less likely to vote.”.

Tailored 130
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How to Encourage Top Performance From Your Employees

Retail Focus

From fostering a supportive culture to celebrating successes, here are some powerful strategies to encourage top-notch productivity from your employees. Fostering a supportive culture will leave your employees more engaged and motivated at work, which is the ultimate aim for any manager or decision-maker.

Strategy 130
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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

Inspired by the 1982 film Blade Runner , Daniel Avakian’s Tears in the Rain collection incorporates his signature bespoke tailoring and couture pieces, mixed with ’90s Sydney graffiti art, carried by a strong colour palette of greens, navy, black and pops of red. There are many benefits to adding digital touchpoints to runway shows.

Reimagine 246