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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope. link] “One is a multi-carrier strategy. Another strategy, she says, is to automate fulfilment. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said.

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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. New Balance is a privately owned, Boston-based sports footwear and apparel brand, founded in 1906 by William Riley.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. It’s vital for the right hand to know what the left hand is doing to ensure a cohesive and effective customer engagement strategy.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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Thankyou co-founder Daniel Flynn on balancing ‘work-life tension’

Inside Retail

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

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