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Navigating the fine line between AI, personalisation and engagement

Inside Retail

A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. Personalisation also drives loyalty.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 265
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How to Encourage Top Performance From Your Employees

Retail Focus

Fostering a supportive culture will leave your employees more engaged and motivated at work, which is the ultimate aim for any manager or decision-maker. Allowing adjustable hours to accommodate personal commitments, allowing for a better work-life balance. Think tailor-made perks that are adjusted according to employee preferences.

Strategy 130
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Six standout retail spaces, from a double-decker bus to luxury flagships

Inside Retail

New Balance, Sydney New Balance’s new concept store in Bondi Junction, Sydney, is at the forefront of the brand’s expansion strategy in Australia. Customers can engage with a team of travel experts who provide advice, guidance and tailored recommendations.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. In an era when opaque data-use policies have jeopardised customer trust, retailers are increasingly cognisant of balancing AI-powered personalisation with privacy.

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How To Create Commute-Worthy Destinations

All Work

Recognizing the importance of work-life balance, companies are adopting more flexible approaches to office attendance, allowing employees to better tailor their in-office hours to suit personal preferences and commitments. Previous workplace models revealed a flaw in how to deal with the struggle for work-life balance.

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