Inside Retail

JANUARY 3, 2024

This year’s Australian Open will be sponsored by the likes of Ralph Lauren, Louis Vuitton, New Balance and Rolex – positioning tennis as a rival with the races for sport’s most fashion-forward event. The intersection between fashion’s exclusivity and sport’s universality has created a powerful marketing mechanism.

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Inside Retail

FEBRUARY 13, 2024

Life partners and Youswim co-founders Elise Wallbank and Julian Tali launched the UK-based brand Youswim in 2018 to forever change size inclusivity and modernise sustainability in the swimwear market. And so we set out to initially create a very simple line of one-piece suits in one adaptable size that we hoped people would be excited about.

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Inside Retail

MARCH 29, 2022

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. Nike had 14 per cent market share of technical running shoes. A 30-point gap in market share demanded a plan like no other. We passed New Balance and Brooks, and the puff of dust on the horizon was ASICS. ASICS had 44 per cent.

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Inside Retail

MARCH 19, 2024

But there is a fine line between success and failure. Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business.

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Inside Retail

MAY 8, 2024

Today, the US is its largest market. I was a consultant at PwC in London before that, which gave me a strong foundation in how to approach business and strategy, but ultimately my short tenure there also made it clear to me that building my own thing was the way I needed to take my career. GG: Retail has its ups and downs.

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Inside Retail

MARCH 7, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. ROSARS is a deep rabbit hole but in essence, it’s the compass that guides our shipping and returns strategy. You can download it here.

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Inside Retail

FEBRUARY 11, 2024

All areas of the marketing mix need to be replanned to recognise this return to optimism. Feed the lure of exclusivity to your database of ‘special customers’ – think VIP offers on more aspirational lines or early previews before the general market sees the product on the shelf. It’s a delicate balance to strike.

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Inside Retail

JUNE 1, 2023

Here, we chat with Mud Australia’s founder, designer and CEO Shelley Simpson about work-life balance, why the business has invested in the Headspace app, monthly massages on-site and green breakout spaces, and how her wheaten terrier, Molly, helps her to switch off. Do you use apps for this purpose, or other strategies or techniques?

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Inside Retail

APRIL 16, 2023

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. In line with the brand’s 170-year-old history of being at the centre of culture, Levi’s offered attendees of the festival a canvas for self-expression as they customised their favourite pieces at the Levi’s Tailorshop.

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Inside Retail

APRIL 8, 2024

But in a silver lining of Covid restrictions, we turned back to our neighbourhoods, with a desire for fresh air, fewer crowds and supporting local businesses. Get in touch with us to chat about store location strategy, site sourcing and all things retail property. And we’ve stayed.

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Greater Group

JULY 27, 2023

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

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Inside Retail

MARCH 14, 2024

Two-and-a-half years post-initial public offering (IPO), the company’s market capitalisation had diminished to about US$116 million in after-hours trading on March 12, and it had less than US$130 million in cash on its balance sheet. On the same day, the company reported a 14.5

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Inside Retail

FEBRUARY 4, 2024

Investors cautious about growing pains Amer Sports’ stock market debut signals that it has no plans of slowing down and is in fact looking to accelerate its growth. Its revenue line is strong, over US$4 billion, but it’s losing money”.

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Inside Retail

SEPTEMBER 30, 2022

The marketing levers are much the same – quality, price, service and experience. The balance of quality and price is perhaps the most challenging as supply chains continue to feel the crunch. In recent years, the line has become problematic because the price pledge doesn’t apply to online-only retailers. But it can be done.

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Inside Retail

AUGUST 15, 2022

As a savvy marketer, you know that Black Friday success is driven long before the shopping begins. Now is the time for strategic planning, smart segmenting, and a solid omnichannel marketing strategy that will position your brand for success. Test your discounts before the big day. Is this discount necessary?

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Inside Retail

APRIL 4, 2024

This shoe is our first step towards gaining relevancy with the Asian consumer, especially younger consumers,” explained Geox’s Roberto Lobetti Bodoni, global chief marketing officer. “We While Geox is already batting high scores in multiple Asian markets – more about that later – the company believes it is only really starting.

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Inside Retail

JANUARY 11, 2024

From the early challenges of breaking into a highly competitive market to the strategies that have helped Vestiaire Collective thrive amidst a global pandemic, Moizant shares insights for aspiring entrepreneurs and industry leaders alike. IR: What advice would you give someone who wants to get into your line of work?

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Inside Retail

JANUARY 22, 2023

Alpha, Asics, Ascent, New Balance have all partnered well, and we’re seeing strong market and consumer demand for Hoka,” Taunton said. This, he explains, is in line with the pre-Covid mentality. We are always working to ensure that the back-to-school shop is as simple, fuss-free and cost-effective as possible,” Berndelis said.

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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Inside Retail

JANUARY 3, 2024

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. I can pay for the next production line and then some. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel.

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Apparel Social Media Merchandising Balance 130

Inside Retail

JUNE 3, 2021

Staff protested outside Harvey Norman stores across the country, demanding wage increases in line with the company’s record-breaking profit increase during the pandemic. Harvey Norman clearly fails to understand the impact its actions are having on its customers, and ultimately, its bottom line.

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Inside Retail

NOVEMBER 5, 2023

The brand is currently building relationships on the ground in the US to ensure that it has a strong understanding of the local market. Everything we do is underpinned by quality and a passion for design, and we’re looking to share that with a broader market – not just our B2B, but everyday consumers,” she said.

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Retail Bound

APRIL 13, 2024

As Robert Gilbreath, VP of Marketing at ShipStation, a web-based shipping solutions provider, puts it, “Compared to splashy marketing campaigns and new product features, shipping isn’t exactly the sexiest topic. This involves: Market Analysis: Understand your target audience, their preferences, and their buying behavior.

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Inside Retail

FEBRUARY 16, 2023

According to Jarden research analysts Wilson Wong and Matt Johnston, Temple & Webster’s 12 per cent fall in revenue was in line with its estimate. They cautioned that the drop in sales over the first five weeks of the calendar year indicate a “potential nascent sign of the impact on demand of the housing market downturn.” “The

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Inside Retail

MARCH 7, 2023

While activity may be coming back to pre-pandemic levels, there remains a strong market appetite to buy good retailers that have adapted to the new normal and are future-fit, with strong digital DNA and clearly defined brand identities. So how do you get your retail business ready for a transaction?

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RetailMinded

JANUARY 18, 2024

Even credit card balances also feel the pinch with increased interest, pushing folks to pay their debts much faster. Savings Become More Appealing When interest rates tend to have a consistent hike, there’s always that equivalent and notable silver lining for savers. That’s the rule of the lending game.

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Inside Retail

SEPTEMBER 30, 2021

To truly reflect the realities of today’s marketing landscape. Long ideas’ start to shape marketing. Designed to successfully balance short-term demands with long-term strategies. Consumer behaviour is changing in-line with the uptake of digital technologies. To rethink the way we work. Big changes are needed.

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Inside Retail

FEBRUARY 26, 2024

The line also includes unique spins on menswear fabrics such as polka dots, pinstripes, herringbones, and an orchid-focused floral. That balance of aspiration, accessibility and down-to-earth, conversational approach to fashion is something we’re equally passionate about at Nordstrom.

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RetailMinded

OCTOBER 9, 2023

At its core, pricing is a delicate balancing act between profit, demand, competition, and costs. With these strategies, you can gather pricing insights, optimize price points, and predict customer response. It’s a delicate balancing act that not many can pull off successfully.

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Inside Retail

SEPTEMBER 14, 2022

Wall Street analysts had largely expected earnings updates to be in line with previous guidance of 10 to 12 per cent growth. Frank Britt, brought in by Schultz to lead the company’s transformation strategy, said workers know how to solve the company’s problems because they are on the front line.

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Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. As a brand that leads largely with swim, we have to be pretty prominent in two markets. We’ll be releasing swim ranges specifically in line with the US summer season next year.

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Creative Displays Now

FEBRUARY 12, 2024

Here are five retail display strategies that resonate with customers. Alternatively, consider incorporating scent marketing by adding a subtle, ambient smell to the products on your display. The aim is to strike a balance in the display, with enough contrast to highlight products and white space to avoid overwhelming the senses.

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Inside Retail

OCTOBER 10, 2023

Katherine Carter, a research and analysis manager at Edited, believes that Crocs has been successful in the ugly fashion space because of its ability to balance availability and exclusivity and tap into current trends. Carter also noted that Crocs’ collaboration strategy has helped boost its popularity and establish it as a cult brand.

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Inside Retail

SEPTEMBER 19, 2021

Now, fresh off the launch of a new, locally sourced specialty line, she talks pandemic gift-giving, thoughtful marketing and the power of spreading joy. Thanks to our market-leading 7-day, same-day delivery proposition, we’re proud to be a trailblazer in the e-commerce and logistics space.

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Inside Retail

AUGUST 10, 2023

IR: What advice would you give someone who wants to get into your line of work? So while things may feel intense most of the time, find the balance you need and support your wellbeing. IR: What’s your approach to work-life balance? It’s so rewarding! GG: I have two pieces of advice: Be willing to get your hands dirty.

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Inside Retail

NOVEMBER 30, 2023

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. The job is not done, but I am very motivated by the work our teams are doing in 11 markets, each dealing with very different issues. IR: What advice would you give someone who wants to get into your line of work?

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Retail Focus

SEPTEMBER 17, 2023

Clean Lines: Ensure simplicity with geometric shapes and straight lines. The answer lies in striking a balance between minimalism and outside-the-box imagination that resonates with the younger crowd. The answer lies in striking a balance between minimalism and outside-the-box imagination that resonates with the younger crowd.

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