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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. It is critical to get the technology right.

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Thankyou co-founder Daniel Flynn on balancing ‘work-life tension’

Inside Retail

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

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Resimercial Design Balances Comfort and Sustainability in the Office

All Work

By embracing workplace design strategies that prioritize wellness and sustainability, companies can welcome employees back to an office that actively supports their health and the way they choose to work. With different tasks requiring varying degrees of light, it’s essential to implement lighting strategies that cater to these needs.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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How Mud Australia CEO remains invigorated after 29 years in the business 

Inside Retail

Here, we chat with Mud Australia’s founder, designer and CEO Shelley Simpson about work-life balance, why the business has invested in the Headspace app, monthly massages on-site and green breakout spaces, and how her wheaten terrier, Molly, helps her to switch off. Do you use apps for this purpose, or other strategies or techniques?

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Consumer confidence just got a boost. How can you capitalise on it?

Inside Retail

Instead, get ready to promote a mix of products including the more desirable/higher-margin items. Feed the lure of exclusivity to your database of ‘special customers’ – think VIP offers on more aspirational lines or early previews before the general market sees the product on the shelf. It’s a delicate balance to strike.

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How to Encourage Top Performance From Your Employees

Retail Focus

From fostering a supportive culture to celebrating successes, here are some powerful strategies to encourage top-notch productivity from your employees. Maintaining Open Communication: Transparency and Regular Feedback Keeping the lines of communication open is crucial for boosting your employees’ performance.

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