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Post-BFCM: Four strategies to retain your new customers

Inside Retail

While every customer secured during BFCM is important, every new browser who visited the site or responded to a promotion represents a new prospect for long-term engagement and conversion. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

Strategy 130
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. It’s vital for the right hand to know what the left hand is doing to ensure a cohesive and effective customer engagement strategy. It is critical to get the technology right.

Insiders

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Two reports reveal ways to drive discretionary spend in a cost-of-living crisis

Inside Retail

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

Consumer 246
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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

And all of this is taking place whilst retailers also navigate the largest set of government reforms in decades and a retail crime wave that is impacting the well-being of workers and the bottom line of companies.” Promotions and offering value are a big part of this, especially during a cost-of-living crisis.

Strategy 130
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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In the third week, the subject line is ‘Does my baby have colic?’,

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