Remove Advertising Remove Line Remove Promotion Remove Strategy
article thumbnail

The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

Promotion 130
article thumbnail

Why supermarkets could face scrutiny for the way they discount, too

Inside Retail

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Nevertheless, she believes the increasing pressure on the sector to deliver transparency, equity and fairness in pricing will require some shifts in promotions.

Promotion 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

article thumbnail

Outdoor Advertising Terms Explained

Contra

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

Outdoor 52
article thumbnail

5 Reasons Why Online Ads Can’t Compete with Billboard & Motorway Advertising

Contra

What is Meant by ‘Billboard Advertising’? Billboard advertising refers to the use of large, outdoor advertising structures, such as billboards and hoardings, to promote a product, service or brand to a mass audience. Attention Grabbing Billboards advertisements are often large, eye-catching and often impossible to ignore.

article thumbnail

Prepare to win with Amazon

Inside Retail

Sellers need to carefully consider their Amazon strategy to ensure success. ChannelAdvisor, a leading multichannel commerce platform that helps brands and retailers connect and optimise online commerce, recently published a Comprehensive Guide to Amazon , that takes sellers through must-know strategies to succeed on Amazon. .

article thumbnail

How Custom Displays Can Benefit Your Retail Strategy

Creative Displays Now

With plenty of shoppers to target at brick-and-mortar stores, it’s important to have a sales strategy that will increase the interest in your products at these physical locations. Customers who often shop in person might be unfamiliar with your brand if most of your advertising targets online shoppers. Increased Brand Awareness.

Display 52