Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers. Employing the right strategies before, during, and long after BFCM is crucial.

Flow 130

Flow Engagement Promotion Strategy 130

Retail Focus

MAY 30, 2023

It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Community retailing aims to create a sense of belonging in the retail space by fostering customer engagement, retention and a supportive local economy.

Retail Design 130

Retail Design Design Engagement Display 130

Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. Several luxury brands have masterfully harnessed the power of hyperphysicality to captivate their audience: Balenciaga adorned its London store with bright pink faux fur to celebrate its Le Cagole handbag line.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The checkout process becomes a breeze, as customers can pay directly through the device, minimising the time spent waiting in line.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

FEBRUARY 26, 2024

The line also includes unique spins on menswear fabrics such as polka dots, pinstripes, herringbones, and an orchid-focused floral. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested. The brand can also gain experience with retail operations.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

RetailMinded

JULY 17, 2022

While they may not enjoy the type of branding that franchise retailers get, they can use AI as a core marketing strategy for indie retailers. Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. Enhancing Customer Engagement .

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. The magic formula is to have a clear strategy, targeted channels, and dedicated resources for managing your online presence effectively.

Social Media 52

Social Media Management Customer Engagement Engagement 52

Inside Retail

JANUARY 18, 2022

Australian rug brand Miss Amara achieves this by sharing customer’s photos of their rugs in their home, and making this user generated content a central part of their marketing strategy. Their users submit their photos in the hopes that they will be the next ones chosen to be featured.

Social Media 130

Social Media Engagement Art Promotion 130

Parcel Pending

APRIL 25, 2024

Adding the following recycling products and services allows suppliers to offer a new line of business and increase profitability. Greywater recycling significantly reduces the reliance on freshwater supplies for residential and commercial properties, promoting water conservation efforts.

Management 52

Management Outdoor Social Media Marketing 52

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success.

Gifts 52

Gifts Fashion Color Promotion 52

Parcel Pending

MAY 3, 2023

With inflation and continued supply chain issues putting pressure on disposable income and many businesses still recovering after the COVID-19 pandemic, the retail industry across North America has to think creatively about elevating the customer experience and better leveraging technology to make an impact.

Social Media 52

Social Media Consumer Shopping Marketing 52

Greater Group

SEPTEMBER 24, 2019

In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Be on the lookout for a complete project showcase about ANZ’s temporary kiosk to see how these strategies play out in the field!

Display 52

Display Shopping Engagement Customer Engagement 52