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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. It is critical to get the technology right.

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Thankyou co-founder Daniel Flynn on balancing ‘work-life tension’

Inside Retail

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

Better still, such an approach can boost the bottom line: Zebra’s research shows that retailers using intelligent labour forecasting to optimise staffing to customer traffic can boost their sales margin by up to 2 per cent. Zebra’s Workcloud is split into three solutions, (each formerly branded Reflexis).

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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Resimercial Design Balances Comfort and Sustainability in the Office

All Work

If employers want to attract teams back to the office, providing spaces that reflect a “resimercial” design – one that features the comforts of home – promotes productivity and a healthier workplace. And how do we create a destination that is both comforting and promotes health?

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City Chic reports soft sales, launches strategic review

Inside Retail

With global plus-size fashion retailer City Chic’s sales impacted by reduced promotional activities, a strategic review has been launched to find ways to improve performance. Phil Ryan, CEO and MD at City Chic, said “strong” promotional activity across markets was needed as operating conditions remained challenging. “We

Promotion 130
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Aspirational marketing will always exist – and personally, I like it that way

Inside Retail

Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising. And how are brands striking a balance between what is perceived as real and what is revered? But what exactly does ‘real skin’ mean?

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