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Navigating the fine line between AI, personalisation and engagement

Inside Retail

The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. It is critical to get the technology right.

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Thankyou co-founder Daniel Flynn on balancing ‘work-life tension’

Inside Retail

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

Better still, such an approach can boost the bottom line: Zebra’s research shows that retailers using intelligent labour forecasting to optimise staffing to customer traffic can boost their sales margin by up to 2 per cent. Zebra’s Workcloud is split into three solutions, (each formerly branded Reflexis).

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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Navigating the path to gender equality in frontline retail

Inside Retail

After all, beyond the glittering displays and promotions, the magic happens in the connection between our store employees and the customers. Although achieving this balance is often challenging, it is essential for them to establish an environment where everyone can flourish.

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“Undervaluation of skills”: Why retail staff are among lowest paid workers

Inside Retail

Martin O’Brien and engaged by the SDA, which surveyed retail industry employees – the proportion of households with a member of the family working in the retail industry, who described their financial situation as “just getting along” and “poor”, increased from 26 to 30 per cent over the last two years. per cent strikes this balance.”

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

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